Northumberland Cheese Company Launch New Cheese
‘Kendra is fantastic: she is particularly gifted in consumer PR, and her wealth of experience in London means that she is the perfect link between print and client. She has worked very hard for us, and gone beyond her brief. Kendra has such a lovely manner, and that translates in all of her work and working relationships. She absolutely knows what she is talking about, and you feel at ease in her very capable hands.’ Charlie Pears-Wallace, Sales & Marketing Manager, Northumberland Cheese Company.
Renowned cheese producer, the Northumberland Cheese Company, has announced the launch of a new cheese– their first for six years and a cheese with a name that was truly inspired by its surroundings – Northumberlandia –available from 21st March 2016.
Northumberlandia is named after the huge iconic land sculpture on the Blagdon Estate, 10 miles from Newcastle, which is also home to the Northumberland Cheese Company. ‘Northumberlandia’ is a unique piece of public art set in 46 acres with 4 miles of footpaths open to the public – an inspiration to visitors who are amazed by this vast land sculpture and also to those who know and love the diverse landscape of Northumberland - like Martin Atkinson, Production Manager at Northumberland Cheese, who created this new cheese.
Kendra PR were appointed to launch the cheese to industry and hospitality media, to target potential trade customers and communicate with existing customers, and build the brand with retail customers through national consumer, food and lifestyle media - on and offline.