Continuum Attractions Launches Bespoke KitKat Experience at York’s Chocolate Story
Monday, 7th October 2019
Continuum Attractions Launches Bespoke KitKat Experience at York's Chocolate Story
York’s Chocolate Story
Continuum announces a brand new addition to its visitor offer at York’s Chocolate Story. KitKat Chocolatory, created in partnership with Nestlé, is a luxury experience where visitors can create their own eight-finger KitKat.
At the heart of KitKat Chocolatory is the eight-finger ‘Create Your Break’ option which offers different flavour combinations and a host of diverse ingredients including shortbread pieces, mini marshmallows, honeycomb and rose petals. Visitors will also have the option to add a personalised message to the packaging. The eight-finger KitKat will be hand-crafted at York’s Chocolate Story by expert chocolatiers where visitors can watch them work. While waiting for their creations to set, York’s Chocolate Story offers visitors the perfect opportunity to experience one of York’s key attractions.
The KitKat was created in York over 80 years ago, which makes York the worldwide home of KitKat. Both the ‘Create your Break’ and ‘Special Edition’ options will be available to purchase at York’s Chocolate Story from this autumn. York’s Chocolate Story is a fully interactive guided tour showing the chocolate heritage within the city of York which is why the attraction was chosen to host the KitKat Chocolatory experience.
Jules Ozbek, sales and marketing at the Continuum Group, says, “As York is the home of the KitKat, we are thrilled to be bringing KitKat Chocolatory to the city and excited to be partnering with Nestlé on this new venture. York’s Chocolate Story is a very popular attraction telling the story of chocolate in York and the KitKat plays a major part in the city’s history. This new visitor opportunity brings a unique element to our attraction and keeps our offer fresh. The KitKat was a sensation at the time, and continues to be one of the nation’s favourites. It’s the perfect partnership for us, and this new addition to our attraction enables us to meet the challenge of visitors who want something different from their day out and the chance to take something special away from their visit to York.”
Continuum announced in April this year the launch of their new exhibition at York’s Chocolate Story - ‘Breaking the Mould: The Story of KitKat.
For more details on Continuum Attractions, visit Continuum Attractions.
Continuum Attractions brings stories alive for visitors and continues to create and manage diverse and market-defining visitor attractions across the country. Starting in 1984 with the Jorvik Centre in York, Heritage Projects Ltd was born, setting the standard in creating visitor attractions commensurate with the needs, interests and desires of the evolving visitor market. More successful attractions were created in 1988 with The Canterbury Tales and The Oxford Story, followed by The White Cliffs Experience in partnership with Dover County Council, and Enjoy a Day at the Wells in Royal Tunbridge Wells. In 2000, the company was renamed the Continuum Group, eventually to evolve into Continuum Attractions, with the creation of The International Centre for Life in Newcastle under its belt. From 2003 to 2017, other attractions benefiting from Continuum’s expertise included The Real Mary King’s Close in partnership with the City of Edinburgh Council, Emirates Spinnaker Tower in partnership with Portsmouth City Council, Oxford Castle Unlocked in conjunction with Oxford Preservation Trust and the Heritage Lottery Fund, The Museum of Kent Life with Maidstone Borough Council, The Crystal with Siemens in London, York’s Chocolate Story, Emirates Air Line Cable Car in London, and in partnership with ITV, Coronation Street The Tour in Manchester and Emmerdale Village Tour and Emmerdale Studio Experience in Leeds, the Royal Mint Experience in London and the Greenwood Forest Park in Wales, plus other tailored consultancy projects.
At Continuum, we believe the best memories come from great storytelling delivered well; we have found that people-to-people engagement delivers this best of all. Our well-versed team of facilitators and interpretation specialists interact and engage with the visitor to make the experience both personal and memorable.
For more information, interview opportunities and more details about Continuum Attractions, please contact Kendra Grahame-Clarke at Kendra PR on 07920 124474 or email Kendra@kendrapr.co.uk