MAPIO Financial Services Launch
MAPIO Financial Ltd is a brand new financial services company focusing on mortgages and insurance protection. Founded by Liz Murdie and Scott Anscomb, who have been in the mortgage business for a combined 30 years, Liz and Scott saw a gap in the market for a family focussed company providing advice on mortgages, plus what they see as vital insurance protection. Kendra PR handled the PR launch working alongside a strategic marketing and social media plan, to ensure that the audience of first time buyers, young families, and those looking to improve their current cover, are fully aware of the mortgage options available and the importance of getting the right cover.
MAPIO, which stands for Mortgages and Protection In One, aims to make mortgages easy, by daily checking the thousands on offer to find their customers the best deal. The team explains the jargon, and help people protect what matters, by providing the right insurance for customers. MAPIO is looking to build relationships with customers, advising and facilitating their mortgage and insurance needs throughout their lives. It’s about loyalty and longevity, based on trust and professionalism.