Las Iguanas York, Harrogate and Newcastle Quayside Launch with Kendra PR
"This is now the third New Site Opening that Kendra PR have helped run for us and yet again I can say how happy Las Iguanas have been with the results. Not only are they personable and helpful but went over and above what we expected. The brief was followed perfectly with additional ideas and avenues to explore being suggested. We would definitely work with them again and hope to do so in the future.” Katrina McGrath, Brand Communications Manager at Las Iguanas.
Las Iguanas, a terrific national brand of Latin American style restaurants, has earmarked York and Harrogate for their newest openings.
Based on Back Swinegate in York and John Street in Harrogate, Las Iguanas needed a PR to ensure key influencers and media were fully aware and covered their launch. Kendra PR was appointed to do just that, with a media and local business launch evening, targeted editorial coverage ahead of the opening and after, showcasing to new customers just what makes Las Iguanas such a great brand.
Las Iguanas in York opened on 28th March 2016 with a Festival Week of offers and great deals, culminating in a media night on 31st March, complete with Salsa Dancers, cocktail masterclasses and much fun. Las Iguanas Harrogate opens from 11th April 2016 with a diary alert to media for 14th April: note to self - no meetings before 11am on Friday!
Following our successful work on the new York and Harrogate restaurants, Kendra PR was appointed to manage their new location on the Newcastle Quayside on 19th May 2016 and relaunch their existing refurbished site on Grey Street, Newcastle.